Old Spice Social Media
P&G Old Spice
Client:
Old Spice’s tradition of being off the wall guided the motion team to utilize digital and practical effects to deliver a quick hit of the absurd as users scroll through their feed. Stop-motion, 2D, 3D animation, live-action…nearly every trick in the book was used to bring our ridiculous ideas to life.
Purpose:
Storyboarding
Animation
Prop/set building
Lighting, shooting
Post-processing
Editing
Final delivery
Role:
Behind the Scenes
Storyboard & sketch.
Giant syringe sketch to deliver soap suds.
Syringe build.
Syringes didn't work, changed gears to a funnel.
Final setup.
Camera test. Shot vertically and horizontally, two separate takes.
Soap suds!
Final delivery.
